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特步一季度同店銷售低單位數(shù)增長(zhǎng)

　　晉江新聞網(wǎng)5月20日訊日前，在特步2014年第四季訂貨會(huì)的記者會(huì)上，特步主席丁水波表示，特步首季同店銷售取得低單位數(shù)增長(zhǎng)。因過(guò)往過(guò)多的庫(kù)存已被消化，市場(chǎng)需求存在，料全年可保持此水平，全年訂單亦不會(huì)出現(xiàn)下滑，并預(yù)計(jì)今年毛利率會(huì)維持在40%至41%水平，終端產(chǎn)品銷售已從6折收窄至7至8折，預(yù)計(jì)2015年折扣會(huì)保持此水平。

　　對(duì)于今年的新產(chǎn)品情況，丁水波表示跑步系列是亮點(diǎn)，另外足球系列亦增長(zhǎng)。目前，世界杯對(duì)特步是重要利好，特步的足球系列主要是校園系列，偏向時(shí)尚。而談及店鋪數(shù)目，丁水波預(yù)計(jì)今年會(huì)持平。在電子商務(wù)方面，他表示未來(lái)三年量會(huì)有大幅增長(zhǎng)，特步實(shí)行“全渠道、全頻道”策略，提供線上專供產(chǎn)品，與京東、天貓、當(dāng)當(dāng)?shù)染泻献?。（記者＿洪偉烈?/p>

標(biāo)簽：特步

責(zé)任編輯：杜思思

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